Mercedes F1 team signal future intent with Ineos deal

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Formula One champions Mercedes sent a statement of intent about their future on Monday with the announcement of a five-year principal sponsorship ...

LONDON: Formula One champions Mercedes sent a statement of intent about their future on Monday with the announcement of a five-year principal sponsorship deal with British billionaire Jim Ratcliffe's petrochemicals giant Ineos.

Mercedes' parent Daimler said in November it would cut at least 10,000 jobs and reduce staff costs by around 1.4 billion euros by the end of 2022, but Wolff said Formula One worked for the carmaker. "This is an exercise that costs little in comparison to the billions of marketing value that are being generated," he added, pointing to data that showed the average Mercedes customer was getting younger.

"This is my personal aim and contribution with our partners to turn this into such a company so that from a Mercedes standpoint it becomes a no-brainer to participate," he said.

 

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