Melania Trump auctions off her hat, and has become the latest victim of the cryptocurrency crash

Melania Trump began 2022 by announcing she'd be auctioning off a hat, along with two other items, for the low, low starting bid of $250,000.

One year after leaving the White House, Melania Trump is remaking herself as an entrepreneur. In a vast departure from previous first ladies - but in keeping with her business trajectory before her husband became president, when she licensed her name to jewelry and skin care lines - she is reviving her personal brand for monetary gain.

This is all happening at a time when the Trump family's business practices are under intense scrutiny, including by New York Attorney General Letitia James, a Democrat who has filed evidence in a civil investigation against former president Trump and his three eldest children focusing on the ways he allegedly misrepresented his assets to secure favorable loans and insurance policies.The former first lady's post-White House endeavors have puzzled experts on modern first ladies.

"I'm not surprised when I see controversies surrounding her public activity," says Lauren Wright, a political scientist who studies first ladies at Princeton University. "I never know, as I never knew when she was in office, whether she has advisers telling her, 'You know, we might want to clarify how much of this is going to charity and how much is not.' Or if she's doing things and she just doesn't think a lot about potential public backlash.

"She seems to be reverting back to more of the life that she enjoyed when she was not first lady, when she was living in New York," says Gutin. In New York, Gutin adds, she was "a consumer, and she's always been someone who was very au courant with fashion and cultural trends." Notably, the filing claimed that the tabloid's insinuations had cost Trump "the unique, once-in-a-lifetime opportunity . . . to launch a broad-based commercial brand in multiple product categories, each of which could have garnered multi-million dollar business relationships for a multiyear term during which Plaintiff is one of the most photographed women in the world.

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