Meet the Singaporean crafter foodie behind With Autumn’s popular dyeing, tufting and punch needle workshops

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In this week's instalment of Creative Capital, we talk to 36-year-old Singaporean Autumn Brown Yunshan who runs a successful textile workshop and retail business while teaching at NAFA and creating culinary content for a local food business.

Up until a year ago, I had no idea that tufting workshops were a thing. But all of a sudden, both my IG and TikTok feeds were filled with videos of friends and strangers attending tufting classes. As I watched local friends satisfy their crafting needs, I saw them not just tuft but also try their hand at other related skills, like dying fabrics and punch needle work.

YOU SPENT A DECADE IN AGENCIES BEFORE STRIKING OUT ON YOUR OWN. TELL ME ABOUT THAT DECISION. WAS IT SCARY OR WAS IT SOMETHING YOU FELT YOU HAD TO DO? I cannot quite put a finger on a specific type of customers we attract but they are not wide-ranging either. Instead of grouping my customers by age, gender or lifestyle, I see two main groups: Creative, interest-driven folks who wants to learn and practise the craft, and people seeking our craft workshops as therapy, self-love and as a treat to themselves.

Cooking was always ‘agar-agar’ style to me as that was the only way I was shown how to cook. I always failed terribly at baking as I couldn’t understand the science of cooking and why certain substitutions or ratios didn’t work. Watching how-to videos on YouTube confused me further, so I decided to enrol in culinary school to pursue a full-time diploma so I could learn the art properly.

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