Fast food giant McDonald's on Monday announced it was launching a new plant-based burger named the"McPlant" to cater to the growing number of people who do not eat meat.
McDonald's had already tested out a plant-based burger in Canada in cooperation with the company Beyond Meat, which specializes in vegan meat substitutes. The restaurant chain has not yet said if it will renew its collaboration with Beyond Meat, only saying it will reach out to third-party suppliers as with all its other products.McDonald's told investors it was also considering plant-based substitutes for chicken products and for its egg and bacon breakfast sandwiches.
The company also aims to put a new emphasis on chicken-based products, which are growing faster than the market for beef products.
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