WELLINGTON - Maori groups threatened to boycott Air New Zealand Thursday , accusing the airline of cultural theft over its attempt to trademark the masthead of its in-flight magazine Kia Ora.
"The words 'kia ora' are Maori and for them to be commercialised is a disgraceful act," Maori Council spokesman Brent Reihana told TV3. "It's standard corporate practice to have all our logos trademarked and we have just started the process given Kia Ora has recently been through a refresh," a spokeswoman told the newspaper.
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