Kia Ora, Air New Zealand, New Zealand

Kia Ora, Air New Zealand

Maori protest Air New Zealand bid to trademark 'kia ora' greeting

Maori protest Air New Zealand bid to trademark 'kia ora' greeting

12.9.2019

Maori protest Air New Zealand bid to trademark ' kia ora ' greeting

WELLINGTON: Maori groups threatened to boycott Air New Zealand on Thursday (Sep 12), accusing the airline of cultural theft over its attempt to ...

The magazine's title is an indigenous greeting commonly used by all New Zealanders and the Maori Council said the Kiwi flag carrier had no right to trademark it.

"The words 'kia ora' are Maori and for them to be commercialised is a disgraceful act," Maori Council spokesman Brent Reihana told TV3.

"The appropriation of culture has never been right ... Maori isn't for sale," he said.

Air New Zealand did not respond to a request for comment but told the New Zealand Herald that the application was only for the magazine's stylised Kia Ora logo, not for the phrase itself.

"The logo commercialises the words ... we have no problem with them using the words but they should not be attempting to link trademarks to them, even if it is only a logo," he said.

Read more: CNA

Maoris protest against Air New Zealand bid to trademark 'kia ora' greetingWELLINGTON (AFP) - Maori groups threatened to boycott Air New Zealand Thursday (Sept 12), accusing the airline of cultural theft over its attempt to trademark the masthead of its in-flight magazine Kia Ora .. Read more at straitstimes.com.

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