SEOUL - Big Hit Entertainment, the music label of South Korean boy band BTS, has chosen JPMorgan , NH Investment and Securities and others to handle its initial public offering , according to media reports.
The brokerage firms declined to comment, while JPMorgan did not immediately respond to requests for comment. With BTS at the height of its popularity, it would be the right time to go public for Big Hit Entertainment, analysts said. But some are skeptical about the lofty valuation.
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