A Forbes article states that Kiat’s entrepreneurial experience includes working with his father to launch ZujuGP, a digital community built around soccer that is endorsed by Portuguese soccer star Cristiano Ronaldo.
Elroy is described as having dabbled in cryptocurrencies and NFTs. He is also a self-taught Web3 expert.According to a press release, ARC hopes to co-create Asia’s dominant NFT brand by"bringing the best of Web2 and Web3 worlds together”. It is also touted as Asia’s first app-based tokenized community."It is the only community today that brings hugely diverse groups together with a very strong purpose of growing and co-creating.
In an interview with Forbes, Kiat referenced the recent cryptocurrency crash, saying:"We want to foster adoption from people who are not crypto natives, who perhaps have a bit of distrust in the space because of all the current news.”
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