iPhone to share the spotlight with services at Apple's big event

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Apple also has plans to launch a new game subscription service called Apple Arcade internationally by the end of this year.

The iPhone will be front and center at Apple's upcoming media presentation even as the California tech giant steps up its efforts in content and services for its devices.

Speculation is that Apple will introduce three upgraded iPhones, including"Pro" models, and a successor to its more affordable iPhone XR, as premium handset prices hover around $1,000. "We might get to see what Apple looks like as a company when they are talking about services and hardware as one product."

The company also plans to launch a new game subscription service called Apple Arcade internationally by the end of this year. As the iPhone maker refines its handsets, other makers are pushing into new areas such as 5G devices and folding smartphones.

 

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