Indonesian rapper Rich Brian doesn't take himself too seriously and has formed a 'bond' with Jackson Wang

Indonesian rapper Rich Brian, 21, formerly known as Rich Chigga, has come a long way since Wu-Tang Clan legend Ghostface Killah contributed to his remix single of ‘Dat $tick’ in 2016.

This year, despite looming pandemic threats and months of lockdown, Brian took it in stride and focused on releasing bouncing ‘quaran-tunes’ in the form of ‘Bali’ and now, ‘Love In My Pocket’, a catchy summer bop which he took months to write . The accidental music video has now transcended into a collaborative project with his fans, as Brian invites them to ‘finish’ the music video by adding their own effects courtesy of the green screen. Brian now occasionally tweets his fans’ works on social media, much to their delight.

During our video interview, I watch as Brian eases into the communication flow, displaying a level of maturity and earnestness, compared to his past carefree teenage innocence. He is aware of a certain scrutiny, trailing after a cohort of Asian rappers such as Jay Park, Keith Ape, and Awkwafina. When the ‘Love In My Pocket’ single was dropped earlier in July, fans were quick to point to his newly minted relationship with Vanntey Heng as the inspiration behind the track: “I definitely appreciate everyone for being supportive about it . And I think, it’s the way that me and my girlfriend are on social media; I don't even treat it like a celebrity-status, or anything like that.”

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