HONG KONG: Plant-based burger maker Impossible Foods said on Thursday it would start selling its faux pork product in Hong Kong, its first expansion outside of the United States as it seeks to tap more environment-conscious diners.
Asia is a key growth area, said Chief Executive Pat Brown, as the company aims to capitalize on the region's high consumption of pork. Producing plant-based food and beverages is less demanding on the environment compared with items relying on animal agriculture, which typically needs far more land and water.Pork is the world's most widely eaten meat, accounting for 36 per cent of intake, showed data from the United Nations Food and Agriculture Organization.
In August, Impossible said it secured US$200 million in funding, less than six months after raising the largest-ever amount for a food tech startup, bringing total funds raised since its 2011 founding to US$1.5 billion.
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