ICC ponders separating women's media rights after World T20 success

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The International Cricket Council (ICC) is considering separating media and broadcasting rights of the women's events following the success of the ...

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The International Cricket Council is considering separating media and broadcasting rights of the women's events following the success of the Women's Twenty20 World Cup in Australia earlier this year.

"All of our data points over the last three years have shown us that fans are interested in women's cricket," ICC chief executive Manu Sawhney said in a statement reflecting on the numbers. "We want to build a long-term sustainable foundation for the game and commercialisation is a central plank of that which is why we are exploring the unbundling of rights," Sawhney said.

Sawhney found inspiration from the American and her compatriots who began their campaign for equal prize money in tennis 50 years ago.

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