Hugo Boss sees China booming despite boycott call

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BERLIN: German fashion house Hugo Boss expects sales in China to keep growing fast despite calls for a boycott of Western brands by Chinese ...

BERLIN: German fashion house Hugo Boss expects sales in China to keep growing fast despite calls for a boycott of Western brands by Chinese consumers launched in late March over Western accusations of forced labour in Xinjiang.

Compared with the first quarter of 2019, a year before the coronavirus pandemic hit the region, currency-adjusted sales rose by 29 per cent in China in the first quarter and Mueller said this trend continued at the start of the second quarter. Mueller declined to comment on reports last month of possible interest in the company, including from French luxury group LVMH, which had boosted the stock.

 

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