When the Covid-19 pandemic reached Singapore earlier this year, home-grown online grocer Zairyo was better prepared than most other retail businesses.
“We streamlined a list of our everyday products and bestsellers to be listed on these channels, so that we could take advantage of their riders to deliver items to customers who needed them on short notice. Everybody wins!” says Ms Tan. Zairyo used its bonus to defray its online marketing costs as consumers shift their purchasing behaviours from offline to online. More digital improvements are in the works: It is installing an automated inventory tracking system and aims to complete this by November 2020.
In 2016, Zairyo invested in an online accounting software, to create, send and track invoices and bills more easily, slashing the time spent on accounts by three-quarters. With many of its fresh food products air-flown from Japan, Zairyo needed a website that would generate delivery date options based on each item’s cut-off order date. The standard e-commerce platform that Zairyo used previously did not allow for such customisation.
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