According to research in an article quoted by VMSD, one study shows that playing music that is appreciated influences 35% of people to stay longer, 31% of people to re-visit the store, 21% of people to recommend the place to a friend and 14% of people to simply make more purchases.
Capitalizing on the benefits of music to increase shopping spending, savvy shops like Harvey Nichols have invested in Music Concierge, a music consultancy to curate specific, made-to-order playlists to encourage shoppers. Swedish researcher Pernille Andersson finds that listening to different types of music influences shopping in different ways. Other factors include the aroma of the store and its overall appearance.which is said to be able to lull customers into making unnecessary purchases.
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