How liking ASMR could be down to your personality... and your nationality!

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ASMR doesn't always lead to pleasant feelings in listeners: it makes some people feel uncomfortable, bored or even irritated.

The music streaming service partnered with Censuswide to survey 12,000 people from France, Brazil, Germany, the UK, the USA and Mexico about their perception of ASMR. And it turns out that this differs enormously from country to county. For example, nearly a third of people in Brazil consider ASMR to be a "pleasant" experience, while 20% of folk in Mexico find it "intriguing.

Opinions on ASMR differ so much because the content elicits drastically different physical and emotional responses from different people. According to the Deezer study, 24% of respondents say they feel calm and relaxed when listening to it, yet a similar number they don't feel anything in particular when watching a whispering or finger-tapping video. Meanwhile, 11% report feeling shivers, chills or goosebumps.

Plus, ASMR doesn't always lead to pleasant feelings in listeners: it makes some people feel uncomfortable, bored or even irritated. This explains why a small percentage of respondents say they "hate" this kind of content, or even "strongly dislike" it.For Dr Craig Richard, founder of, the starkly different opinions that ASMR provokes are far from surprising. "The data confirms people have a variety of responses and preferences for ASMR content.

So is ASMR use a question of age? In any case, the study found that Gen Z was the only age group to pick entertainment as their top reason for consuming ASMR content. The biggest reasons why people tune into were to reduce stress or for comfort . Meanwhile, over a quarter of respondents report listening to ASMR content to help them sleep, and 21% use it to lift their mood.

Source: Tech Daily Report (


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