How Gabby Petito's killing and Brian Laundrie's disappearance went viral on social media

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How GabbyPetito's killing and BrianLaundrie's disappearance went viral on social media

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Insider tracked the online conversation surrounding Petito's disappearance, which was ruled a homicide by the FBI on Tuesday, to create a timeline of how the case unfolded in the public eye.Nicole Schmidt, Petito's mother, reported her daughter missing onThe next day, September 12, the Aware Foundation, a nonprofit founded in 2016 that raises awareness about missing persons, posted about Petito's disappearance.

Aware's Facebook post, shared with 100,000 followers, included a missing-persons poster saying that Petito was last seen in Grand Teton, Wyoming, in a white 2012 Ford transit van. The post has since been deleted from their Facebook page, though its history is cachedAware's founder, Kenneth Jarels, told Insider that Petito's family contacted the organization and shared the original flyer, which he said was viewed "over two million times" on their Facebook.

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