The company launched gamification features on its app, Milieu Surveys, on Tuesday and aims to entice users to participate in more surveys and keep them engaged for longer.
Milieu founder and chief executive, Mr Gerald Ang, said the gamification elements help the company better retain users, as well as get a broader and more representative base of users. For instance, one poll asked users what they thought about planting vegetables at bus stops in Singapore. Out of about 11,800 respondents, 48 per cent liked it, while 13 per cent disliked it. The rest did not have an opinion.
The app has more than 2.5 million users from Singapore, Indonesia, Malaysia, the Philippines, Thailand and Vietnam.
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