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Pros: The company would no longer have to work against Trump's political messaging - trying to win back the big-spending customers he was driving away. It could also raise money to invest in projects that target his political fans - like a new TV venture or social-media network. Pros: Rebranding would allow the Trump Organization to sell their hotels on luxury and location, without having a politician's name over the door. And they could keep the golf courses, whose members - who have already sunk their initiation fees - are less likely to leave than hotel customers.
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