Head of leading Hispanic-owned US food company sparks backlash over praise for Trump

Goya food products are seen in a supermarket in Los Angeles, California, US, Jul 10, 2020. NEW JERSEY: Goya Foods, the largest Hispanic-owned US food company and a popular brand among Latino Americans, became the target of a boycott campaign on social media on Friday sparked by its CEO effusively praising President Donald Trump at the White House.

Reuters/Ipsos national polling shows only about a quarter of registered Hispanic voters chose Trump in a match-up with his Democratic rival, former vice president Joe Biden. United We Dream, an immigrant youth-led social action group, launched an online boycott petition that said Unanue had"aligned the Goya brand with Trump's white supremacist agenda".Unanue defended his comments, however, and said on Friday that the calls for a boycott of the company amounted to an attack on his freedom of speech.

Countering online calls for a boycott was the emergence of the #BuyGoya hashtag, which drew the likes of Hollywood actor James Woods, who praised Unanue for setting"a good example in the fight against liberal terrorism".

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