Almost half of British soccer fans have joined peers across Europe in placing wagers on France to lift the Euro 2020 trophy, Entain said on Thursday, as the sports betting firm gears up for over three million bets on the delayed tournament.
Italy's match on Friday with Turkey will kick off Euro 2020, which was postponed last year due to the COVID-19 pandemic. The last edition in 2016 saw Portugal beat France in the final. Entain, the owner of Ladbrokes, bwin, Coral and Eurobet, said some 28per cent of customers across its platforms had bet on France to clinch the title - the most for any country - followed by England and Belgium.
"Most betting will be after the tournament starts, and we expect to see roughly twice as many fans placing bets on the Euros as in the last World Cup" in 2018, Entain Chief Executive Officer Jette Nygaard-Andersen said in a statement.
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