Google, Commission, Advertising, Technology & Computing

Google, Commission

Google in EU crosshairs again with advertising antitrust inquiry

Google in EU crosshairs again with advertising antitrust inquiry

22/6/2021 7:31:00 PM

Google in EU crosshairs again with advertising antitrust inquiry

Alphabet unit Google on Tuesday found itself in the EU antitrust spotlight again as regulators opened an investigation into its lucrative digital ...

BookmarkBRUSSELS: Google was in the EU antitrust spotlight again on Tuesday as regulators opened an investigation into whether its digital advertising business gives the Alphabet unit an unfair advantage over rivals and advertisers.The European Union competition enforcer's move marks a new front against Google and follows more than 8 billion euros (US$9.5 billion) in fines over the past decade for blocking rivals in online shopping, Android smartphones and online advertising.

Chinese pop star Kris Wu detained on suspicion of rape Malaysians stage anti-government protest despite COVID-19 curbs This Week’s Best-Dressed Local Stars: Jul 24-31

AdvertisementAdvertisementThe European Commission said it would investigate whether Google distorts competition by restricting third party access to user data for advertising purposes on websites and apps, while reserving such data for its own use."We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack," European Competition Commissioner Margrethe Vestager said in a statement.

Google generated US$147 billion in revenue from online ads last year, more than any other company in the world, with ads including search, YouTube and Gmail accounting for the bulk of its overall sales and profits.About 16per cent of its revenue came from the company's display or network business, in which other media companies use Google technology to sell ads on their website and apps.

AdvertisementAdvertisement"We will also be looking at Google's policies on user tracking to make sure they are in line with fair competition," Vestager added.Google said it would engage constructively with the Commission."Thousands of European businesses use our advertising products to reach new customers and fund their websites every single day. They choose them because they're competitive and effective," a Google spokesperson said.

The Commission said its investigation would span Google services, including Display & Video 360 (DV360) and Google Ads to buy online display advertisements on YouTube, Google Ad Manager which is used by publishers to auction ad space, and AdX which is one of several marketplaces which can manage auctions.

AdvertisementGoogle's plan to remove browser cookies and also to stop tracking Android users via a tool known as an advertising identifier will also be looked at.Reuters reported exclusively last week that the EU competition enforcer would investigate Google's digital advertising business before the end of the year.

Google's adtech business is also under fire in the United States, with the Justice Department, joined by some states, suing last year for abusing its dominance in search ads. A group of states led by Texas in a later lawsuit focused on anti-competitive behaviour on the network side of the house.

Safe-distancing ambassadors ‘not typically deployed’ to converted KTVs, checks done by enforcement officers, auxiliary police: MSE, MHA The Big Read: Students' silent cry for help, as Covid-19 fallout erodes parental and peer support for some 117 new locally transmitted COVID-19 cases in Singapore, including 42 unlinked infections

A new EU inquiry could end up targeting all of Google's ad empire. According to market researcher eMarketer, Google could control 27per cent of global online ad spending this year, including 57per cent for search ads and 10per cent of display.While the figures may not appear to represent a monopoly at first glance, advertisers and rivals contend that Google's various software play a role in so many facets of the market that the company is impossible to avoid.

(Reporting by Foo Yun Chee, additional reporting by Paresh Dave in San Francisco; Editing by Louise Heavens and Alexander Smith) Read more: CNA »

At least 25 dead as rains deluge central China's Henan province

Exclusive: Google drops engineering residency after protests over 'inequities'Alphabet Inc's Google plans to shut down a long-running program aimed at entry-level engineers from underrepresented backgrounds after ...

EU privacy watchdogs call for ban on facial recognition in public spacesEurope's two privacy watchdogs teamed up on Monday to call for a ban on the use of facial recognition in public spaces, going against draft ...

Mistrust at core of Lebanon political crisis: EU diplomatsA struggle for power and strong mistrust is at the heart of the fight between Lebanese political leaders and the deadlock over government ...

England must learn from Germany, again: Neil HumphreysGareth Southgate is a defensive coach. Joachim Loew is a pragmatic coach. Unless one learns from the other, England are going home early. Two incidents neatly encapsulated their contrasting philosophies, involving two players at the heart of their tactical... Humphreys, who should Singapore FAS learn from Well said...watching zombie-like England can stuporised fans into twilight zone!

Soccer-Relentless Belgium win again to leave Finland hopes hangingBelgium beat Finland 2-0 on Monday to finish top of Euro 2020 Group B and leave the Finns third in the standings with only a slim chance of making ...

Exclusive: Google drops engineering residency after protests over 'inequities'Alphabet Inc's Google plans to shut down a long-running program aimed at entry-level engineers from underrepresented backgrounds after ...