Google in EU crosshairs again with advertising antitrust inquiry

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Alphabet unit Google on Tuesday found itself in the EU antitrust spotlight again as regulators opened an investigation into its lucrative digital ...

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BRUSSELS: Google was in the EU antitrust spotlight again on Tuesday as regulators opened an investigation into whether its digital advertising business gives the Alphabet unit an unfair advantage over rivals and advertisers.

Google generated US$147 billion in revenue from online ads last year, more than any other company in the world, with ads including search, YouTube and Gmail accounting for the bulk of its overall sales and profits. Reuters reported exclusively last week that the EU competition enforcer would investigate Google's digital advertising business before the end of the year.

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