Gojek names new Vietnam GM; unifies regional branding

INDONESIAN ride-hailing player Gojek has appointed Duc Phung, the chief operating officer of its Vietnamese business, as the new general manager for the market, the company announced on Friday.

Separately, the firm is also streamlining its brands in Vietnam and Thailand, called GoViet and GET respectively, into the single “Gojek” branding already used in Singapore and Indonesia. Mr Duc will take over the role from Andrew Lee, Gojek’s international group head, who had been serving as the interim GM for Vietnam after the departure of the previous GM, Christy Le Trang, in September last year.

Gojek’s Vietnam unit has seen some churn in leadership. Ms Le, who was previously Vietnam’s country director for Facebook, was appointed in April last year but left after about five months on the job. Prior to her, GoViet chief executive Duc Nguyen had stepped down in March along with chief growth officer Linh Nguyen. Their departures were due to operational disputes, DealStreetAsia reported previously.

Vietnam was the first foreign market that Gojek had expanded to, as part of its goal to grow the proportion of its users outside of Indonesia to 50 per cent. At present, about a fifth of Gojek’s users are based outside of Indonesia.

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