ABIDJAN, Ivory Coast : Global media and music brands are racing to claim a stake in Africa's music market as internet and smartphone penetration popularize artists and genres far beyond Africa's borders.
Music streaming platforms including Spotify, Apple Music and Boomplay are also entering the market with dedicated and expanded offerings and services. Franck-Alcide Kacou, managing director of Universal Music Africa and the new Virgin Music Africa Label, said it has over 15,000 music titles, 50 partner labels and around 100 artists from 25 countries.
Kacou added that the service will digitize and distribute African music currently in vinyl, cassette or CD formats to reach today's younger audience.
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