The local supermarket chain invested $17 million in price reductions of hundreds of everyday essentials.
The campaign was slated to run for at least six months, but Giant intends to make these lowered prices long-term and not just on a promotional basis, so that it can give customers further price stability and security when it comes to purchases of basic necessities. For the past month, Giant said it has experienced increasing footfall across stores islandwide and a"strong response" across social media and in-stores.
Mr Lee Yik Hun, marketing director of South-east Asia food at Dairy Farm Group, told The New Paper:"Customers are resonating with the work we are doing to keep prices low and help Singaporeans stretch their dollar during these challenging times. "Sales have increased positively due to an increase in buying volume, which strongly indicates that customers are responding to our selection of products on lower prices that last campaign, and that is the right move."
Keep it up...good work Giant! Love the new low low prices for green tea, uht milk, egg, red apple, Fuji apple and prawns ..and much more! Super savings and I get redeemable cash-points too!
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.