Free-to-play fantasy game"Genshin Impact" from Shanghai-based developer Mihoyo is proving a hit beyond its home market, raking in money with a controversial payment system and creating a potential breakout moment for China's gaming industry.
The game, available for mobile devices, PlayStation 4 and PC, has generated sales of US$140 million on mobile alone since its launch at the end of September, data from analytics firm Sensor Tower shows, with Japan its biggest market after China.The success of"Genshin Impact" reflects China's growing infiltration of Japan's mobile market, where titles from gaming giants Tencent Holdings and NetEase Inc jostle in the rankings of top-grossing titles.
"Genshin Impact" sales are driven by its"gacha" system, where real-world currency is used to obtain randomised rewards that can help players advance faster. "The Chinese gaming industry is very young. 'Genshin Impact' is just the beginning," said Serkan Toto, founder of game industry consultancy Kantan Games.
Should label as Promoted
The game is not as good as some console games. Nowadays parents are more likely to buy smart phones rather than consoles to their children.
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