Over the decades, many of the world’s greatest luxury brands have each embraced a particular shade as a signature colour code. This hue is not only recurrently expressed through their products, but more importantly, all through their communication.
Often stemming from or inspired by a brand’s historical heritage, this distinctive shade is continuously manipulated and reinterpreted so as to remain current. Beloved fashion houses such as Burberry and Fendi have, over the decades, and through clever creative direction, been able to successfully inculcate in us the singularity of their colours.
In the early twentieth century, the house originally presented its goods in cream-hued paper with gold edges. However, due to a lack of resources as a result of the Second World War, it had to switch to orange for its paper and packaging.
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