NEW YORK: From virtual avatars to hologram displays, retailers in the United States are looking for new ways to engage with customers, even as in-store shopping makes a return post-pandemic.
The exhibition featured a dedicated innovation lab for some 50 companies to demonstrate how new technologies, such as artificial intelligence, virtual avatars, robotics, and machine learning, are being applied in the retail sector. “We have a number of companies that are helping brands and retailers prepare to show their wares and share them with consumers in a new virtual space.”Now, many retailers are looking to incorporate what people like about online shopping into their physical stores.
“This not only allows you to be in the store, but it allows you to find out more about the product without having to have an actual interaction with a sales associate, which sometimes is hard to find,” said Ms Gorana Seeley, vice-president of global retail at ARHT Media.
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