Frequent run-ins with India government cloud US tech expansion plans

NEW DELHI: Another spat between India's government and US big tech has exacerbated disillusion among firms which have spent billions to build hubs in their largest growth market, to the extent some are rethinking expansion plans, people close to the matter said.

There are no indications the increasing run-ins have led to the delay or cancellation of planned investment.Still, three senior executives familiar with the thinking of major US tech firms said perceptions of India being an alternative, more accessible growth market to China are changing, and that longstanding plans for India's role in their operations are being reviewed.

India is a massive market for US tech giants. It is the biggest market for both Facebook and WhatsApp by user numbers, showed data from Statista, and third for Twitter. Amazon has committed as much as $6.5 billion to invest in the country. The government has also forced foreign firms to store data locally against fierce lobbying, and its promotion of a domestic payment card network prompted Mastercard Inc to complain to the US government about the use of nationalism.

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