"Previously anyone who was interested in F1, and might have wanted to bet, had a very limited set of things they could bet on and our mission has been to really expand that scope," added the managing director for sports partnerships.
"It's a data rich sport but that data has not ever been leveraged particularly from a betting perspective." "Betting is not going to go away. Betting in an unstructured, unmonitored way is far worse than doing it in a responsible and structured fashion," he told Reuters then. "We felt there's no point brokering a bunch of different sponsorship agreements if we don't have a really robust betting business that actually is driven by data," Mr Crothers told Reuters.
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