Football: Borussia Dortmund to launch Asia virtual tour from Aug 19-24 in Singapore, Shanghai and Tokyo
SINGAPORE - Bundesliga runners-up Borussia Dortmund may have halted plans to visit Asia this year due to the Covid-19 pandemic, but the club is still keen to reach out to its fans in the region.. Read more at straitstimes.com.
The club announced on Thursday (Aug 6) it will launch a virtual tour from Aug 19-24, with stops in Singapore, Shanghai and Tokyo.The Germans were scheduled to feature in July's International Champions Cup Singapore and a pre-season tour in Asia but both were cancelled due to the coronavirus pandemic.
In a video conference call with global media, Dortmund's head of international department Benedikt Scholz said:"It is a challenging time for all of us but we want to make the most of it."Accessibility and personal contact are not possible these days, so we want to have personal contact via digital and virtual means.
"Our ambition is to be as close as possible even with a distance of 10,000km between us, to give fans the feeling that we're committed to supporting you with your needs."Tour activities planned include virtual meet-and-greet sessions, merchandise giveaways and live streamings of Dortmund training sessions and matches against German club MSV Duisburg and Dutch side Feyenoord. headtopics.com
The pre-season mini tournament will take place on Saturday (Aug 22) and both Dortmund matches, along with post-match interviews, will be streamed live.The club has also collaborated with Singapore club Lion City Sailors, whose footballers will participate in three challenges performing tricks like the crossbar challenge. These videos will also be released during the tour.
BVB Asia Pacific managing director Suresh Letchmanan said:"What's important is to bridge clubs in Singapore and Germany. It's a light-hearted way to show how we can connect since we're apart."We will continue to engage fans digitally and it's tough to know when the crisis will end but we'll be ready to go on the ground again when normalcy returns."
Scholz added the club plans to build on increased global interest after the Bundesliga was the first major European league to restart on May 16. The six matches that day attracted over six million viewers in Germany, a record for broadcasters Sky, according to website DWDL.de.
One of those was the Ruhr Valley derby between Dortmund and Schalke, which the former won 4-0. In the UK, 1.4 million people watched this game across television and digital platforms, reported Forbes.Scholz said:"There was a huge coming over from all parts of the world. All eyes were on the Bundesliga because we're the ones to showcase it's possible to bring leagues to an end. headtopics.com
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