Fitbit wins deal for 1m new users in Singapore health plan

Fitbit Inc said on Wednesday it won a contract with the Singapore government to provide fitness trackers and services to up to one million of the country's citizens as part of a health initiative that begins in October.[BENGALURU] Fitbit Inc said on Wednesday it won a contract with the Singapore government to provide fitness trackers and services to up to one million of the country's citizens as part of a health initiative that begins in October.

The deal, which involves the company supplying its trackers free of charge but on the condition that users will spend S$10 per month for a year.The deal is a boost for the San Francisco-based wearables pioneer, which has seen its shares sink in the past two years in the face of competition from Apple, Samsung Electronics and a raft of cheaper rivals.

Subscribers will receive personalised health advice and nudges, and it will encourage physical activity, healthy eating and better sleep quality among users, said Zee Yoong Kang, chief executive of Singapore's Health Promotion Board .Fitbit said the programme includes a consent process to indicate whether the users agree to share their data with HPB. The data insights will be used for more health promotion programs by HPB in the country, the company said.

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