Fashion brands like Louis Vuitton and Coach spice up dining scene in Singapore and abroad

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The likes of Coach, Ralph Lauren and Louis Vuitton are diversifying and the results look delicious.

Le Chocolat Maxime Frederic at Louis Vuitton, The Coach Restaurant, Ralph’s Coffee and Marimekko Marina Bay Sands. It is not for the French luxury brand’s famed Speedy or Alma bags, but for air-flown chocolates from Paris.

This shift is partly catalysed by the preferences of Gen Z, who often find gastronomic experiences more accessible than, for instance, a $4,000 handbag from the same brand. Dr Samer underscores that these brands, by integrating cafes and restaurants within retail spaces, are creating shareable moments tailor-made for social media. “By teaming up with chefs, dreaming up inventive concepts and curating unforgettable dining experiences, they’re crafting stories that resonate with their audience.

Louis Vuitton has just added a touch of sweet luxury to its Marina Bay Sands boutique with the opening of Le Chocolat Maxime Frederic, its first outpost outside France. Drawing inspiration from the city that never sleeps, The Coach Restaurant reimagines a classic New York steakhouse with offerings such as strip steak, lamb chops, shrimp cocktail, wedge salad and a classic martini. Prices start at 40,000 rupiah for bread rolls.

Last July, Ralph Lauren launched its inaugural Ralph’s Coffee spot here at The Shoppes at Marina Bay Sands. Fast-forward barely a year, and the American fashion giant is doubling down with a second outlet.


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