Facebook warns it is 'underreporting' iOS ad results amid Apple privacy changes

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Facebook Inc said on Wednesday it is underreporting the results of its advertising business on Apple Inc iOS devices, acknowledging that recent privacy changes from the iPhone maker have made it more expensive and difficult for brands to advertise on Facebook.Shares of the social media giant were down 3.7

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Facebook Inc said on Wednesday it is underreporting the results of its advertising business on Apple Inc iOS devices, acknowledging that recent privacy changes from the iPhone maker have made it more expensive and difficult for brands to advertise on Facebook.

The announcement comes as Facebook and the larger digital advertising industry continues to grapple with the privacy controls implemented by Apple in April https://www.reuters.com/technology/what-do-apples-new-iphone-privacy-changes-mean-consumers-businesses-2021-04-26, which are designed to limit digital advertisers from tracking iPhone users for advertising purposes without their consent.

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