BRUSSELS -Facebook's acquisition of U.S. customer service startup Kustomer may hurt competition and boost its market power in online advertising, European Union antitrust regulators warned on Monday as they opened a full-scale investigation into the deal.
The EU executive, which acts as the bloc's competition enforcer, said the deal may result in Facebook blocking rivals' access to its units WhatsApp, Messenger or Instagram, which are key to customer relationship management software. The EU watchdog also cited concerns about Facebook's ability to better personalise and target online display advertising services using Kustomer's client data, giving it an advantage over rivals."It is important to closely review potentially problematic acquisitions by companies that are already dominant in certain markets," Commission Vice President Margrethe Vestager said.
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