SAN FRANCISCO - Facebook Inc said on Friday it was allowing US-based political candidates to run branded content on its social networking platforms, but the content would not be cataloged in its advertising library.
The strategy of paying social media influencers to spread political messages or make content is gathering momentum ahead of the 2020 race, but rules around the practice have been hazy. Facebook does not make money from branded or sponsored content, for which brands directly pay creators, so they do not count this as advertising. It does, however, ask content creators to comply with regulations to disclose paid partnerships.
In December 2019, former FEC chair Ellen Weintraub acknowledged in a statement that its 2006 Internet disclaimer regulations were written"several eons ago." "Refusing to catalog paid political ads because the Bloomberg campaign found a workaround means there will be less transparency for the content he is paying to promote," Ms Warren said in a tweet."Mike Bloomberg cannot be allowed to buy an election with zero accountability."
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