Extreme pet pampering: Music enrichment classes for dogs?

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Fancy sending your dog to enrichment classes? Pet-related services are upping the ante for 'pawrents' who want to offer their furkids the best in life amid rising pet ownership in Singapore: active dog licences here went up from 70,000 in 2019 to 72,000 in...

On the other hand, engineer Charles William, 36, estimates that he spends more than $400 a month on his dog Groot, including sending the mixed-breed maltipoo and pomeranian for enrichment classes.

Each class, consisting of 25 to 30 dogs, follows a unique lesson plan that caters to the dogs' pace. The sessions cost $70 to $100 each. She feels the biggest difference between merely training and enriching a dog is that enrichment focuses on the holistic development of the dog, in terms of physical, emotional and mental well-being.

Though it is marketed as a relaxing activity, grooming is a necessity which many pets find stressful, says Mr Desmond Chan, who runs the dog grooming studio with his wife Maeve Suar, 33. They also have a cat grooming studio, Hey Good Cat. They do not go for massages, which certain other pet boutiques offer to help improve an animal's blood circulation."The grooming is usually done for what they need, nothing too fancy. Of course, the grooming process is the most important because we want them to have a low-stress experience."As offices reopen and owners go back to work, they may fret about not seeing their pets as often as they used to during the pandemic.

 

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