Explainer: What is Meta's new platform Threads, and will its Instagram tie-in help it challenge Twitter?

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SINGAPORE — Technology giant Meta’s new social media platform Threads climbed to the top of Singapore’s chart for free mobile apps, just 24 hours after it was launched on Thursday (July 6).

Singapore News, Singapore Headlines

TODAY spoke with experts on the likely impact of Threads, its potential to take off globally and in Singapore, and whether users should be concerned about Meta’s growing power as it adds another social media platform to its stable.Threads is the latest platform in social media giant Meta's repertoire, which already includes Facebook, Instagram and WhatsApp.per post, compared with 280 for Twitter, and can add pictures or videos of up to five minutes in length.

Dr Andrew Yee, an assistant professor at the Singapore University of Technology and Design (SUTD), said that for a social media platform to be successful, it must generate a “critical mass of active users” before it is of use to netizens.“Platforms that have more users are able to more likely meet the needs (of users), because there is generally more content and other people to communicate with and meet those needs,” said Dr Yee.

Agreeing, Dr Jeremy Sng, a lecturer at Nanyang Technological University’s (NTU) school of social sciences, said that Meta was “quite smart” to tap on and convert its existing Instagram user network. Agreeing, Dr Sng of NTU said: “In today’s social media market, in order to fight with other platforms, you really need to value-add in some ways in order to stand out.”

If all data were to be collected in one or two big companies, it could pose a security risk as it would be more attractive to hackers, who needed only to hack a single system to gain access to a concentrated pool of data.

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