Experimentation and innovation all in a day's work at this public service agency

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Handling 900,000 phone enquiries from members of the public a year, the Central Provident Fund Board is a key contact point between Singaporeans and the Government.

When another government body was inundated by Covid-19 related calls in October last year, the CPF Board responded quickly to lend its expertise in call centre management, providing the use of its telephony system, the phone lines and supporting technology."At that point, we had our own operations to grapple with and we didn't have spare manpower to go around. But it was immediately clear that there was a national-level effort where we could really lend our strengths," she says.

When he joined the organisation six years ago as a manager in the Business Transformation Programme Office, his remit was to make processes more efficient and effective. As the needs of CPF members evolved, so did his work. "I had to take a few courses, including product management and web design. I didn’t come from an IT background so I had to learn things like JavaScript," he says, adding that he studied materials engineering at university."The Board not only funded me for all these courses but gave me the time and space to explore them on my own," says Mr Teo, who was given the Exemplary Trainer Award in 2021 for his efforts.

“We recognised the greater reach we could achieve with well-designed and well-timed content using the right medium,” says Ms Diviya, who joined the Board’s Media and Publicity Department eight years ago, and is currently Deputy Director . The team ultimately came up with two versions of the video. One was in English and the other featured various vernacular languages so that a wider pool of audience could relate to it.

 

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