EU antitrust regulators will decide by July 20 whether to clear Alphabet Inc-owned Google's US$2.1 billion bid for fitness trackers company Fitbit, a deal that has prompted concerns from consumer groups and privacy advocates.
Fitbit Blaze watch is seen in front of a displayed Google logo in this illustration picture taken, November 8, 2019. REUTERS/Dado Ruvic/FilesBRUSSELS: EU antitrust regulators will decide by July 20 whether to clear Alphabet Inc-owned Google's US$2.1 billion bid for fitness trackers company Fitbit, a deal that has prompted concerns from consumer groups and privacy advocates.
The acquisition would help Google compete with Apple and Samsung in the crowded market for fitness trackers and smart watches. Other players are Huawei and Xiaomi. While privacy concerns are not part of the EU antitrust review, the trove of health data generated from Fitbit devices used to monitor users' daily steps, calories burned and distance travelled and how Google plans to use it is expected to be a focus.Advertisement
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