An Egyptian start-up is looking to shake up the undertaking sector by offering a full package of funeral and burial services to clients it finds at hospitals.
For a price, Sokna - Arabic for"calm" or"repose" - says it gives the bereaved space to mourn, free from the usual logistics and bureaucracy. This can be stressful in Egypt, partly due to the Muslim custom of burying people swiftly after death.Sokna gets nearly 90per cent of its clients through deals with 15 hospitals, circumventing established networks for services to the newly bereaved.
Bundles range from 4,500 to 9,000 Egyptian pounds , plus add-on services that go up to 5,000 pounds . At funerals, uniformed staff are on hand to arrange chairs, umbrellas, and napkins. White shrouds, bottles of fragrant water and lacquered coffins line the walls of his traditional undertaker's parlour in Cairo's Shobra district, where Mahmoud, 65, was born and raised.
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