Retailers raked in record Singles' Day sales on e-commerce platforms on Monday , spurred by early morning buys on flash deals.
Singapore ranked seventh in the top 10 territories buying from mainland Chinese vendors on Alibaba as of midday, behind the likes of Hong Kong, the United States and Malaysia. Dresses, down jackets and other clothing items formed the top exports. On Qoo10, orders and sales in the first hour were five times more than last year. Babycare, electronics and beauty were among the top-selling categories, it said, adding that the online marketplace is projecting a sales increase of up to 20 per cent for this year's event.Lazada Singapore's chief executive, Mr James Chang, said that the site broke last year's 24-hour record before noon, but declined to disclose sales figures.
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