E-commerce firm apologises for marketing stunt that mimicked government letters

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SINGAPORE - E-commerce firm GaiGai has issued an apology after its marketing campaign used mailers that looked like they were sent by the Government.

Residents in Hougang and Serangoon received the promotional material - which came in the form of letters - in July, with some suspecting that the letters were trying to pass off as official government letters as part of a scam.

In a Facebook post on Monday , GaiGai clarified that it was not affiliated with any government agencies. The firm said in the post:"Rest assured we are not scammers and our $55 vouchers are indeed legitimate."It said:"We hereby sincerely apologise for any confusion caused to anyone during this time."

 

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