Aware that Suu Balm’s plastic packaging is not ideal, Dr O’Shea and Mr Humphries saw it as their “responsibility as a business to do our best to lessen our environmental impact”.Suu Balm is an advocate of the kaizen approach – a Japanese business philosophy of making small, incremental changes for the better. It believes that it is more important to improve upon what it already has, rather than vie with competitors to constantly push out new products.
In fact, the origin story of Suu Balm itself was that its creators wanted to develop a product that made a difference. Its hero product, the Rapid Itch Relief Moisturiser, was conceptualised in 2015 by Dr Tey Hong Liang – head of research and senior consultant at National Skin Centre, Singapore – as an alternative to moisturisers that did little to soothe the itch caused by eczema and other dry, sensitive skin conditions among his patients.
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