'Do not ignore this letter': Anti-scam mailer designed to capture attention, say police

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SINGAPORE - Some residents this month received a plain white envelope with the words"Do not ignore this letter" and a Singapore Police Force crest and tagline in the corner - leading to questions abou

SINGAPORE - Some residents this month received a plain white envelope with the words"Do not ignore this letter" and a Singapore Police Force crest and tagline in the corner - leading to questions about its authenticity.

"We applied behavioural insights principles, for example in the use of large fonts and red text, to 'nudge' residents to take action to read the advisories and spread the message," he added. It describes how scammers - largely operating from overseas - make their approach through the likes of unsolicited text messages and e-mails.

 

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