Gold, India, Gold, Jewellery, India, Retail

Gold, India

Deepavali gold-buying frenzy missing on key day for Indian demand

Deepavali #gold-buying frenzy missing on key day for #India demand

14/11/2020 4:46:00 PM

Deepavali gold-buying frenzy missing on key day for India demand

[MUMBAI] Gold jewellery stores in India this year were less busy on the most auspicious day to buy the precious metal as higher prices and the impact of the coronavirus on incomes and fears of the pandemic kept consumers away. Read more at The Business Times.

Tell us what you think. Email us's looking much worse in 2020, with jewellers facing the poorest sales in a dozen years in the festival quarter of October to December, Metals Focus estimated."We expected sales to be around 80 per cent of last year's levels but we are seeing only about 65-70 per cent," said N Anantha Padmanaban, chairman of the All India Gem and Jewellery Domestic Council.

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"But even that's OK because the year has not been kind to us. We started off with barely any sales in the first two months. So this is far better."Gold demand in India has been battered by the coronavirus outbreak after the Indian government announced the world's biggest lockdown in March, shuttering stores and bringing economic activity to a standstill.

Even after the easing of restrictions by the government, consumers were slow to come to back to stores to buy jewellery because of the fear of stepping out of their homes due to the virus.While the pace of new virus infections has slowed in India from a mid-September peak, it is still registering the world's second-largest case load.

Some shoppers such as 34-year-old Divya Pal still visited their local jewellery stores on Dhanteras to make their traditional token purchases of gold."We were scared to step out because of the virus and crowds, but we had to make our Dhanteras purchases," she said, while browsing ornaments at Mumbai's UT Zaveri jewellery store.

Lower incomes also kept many away after millions lost jobs, while others saw a bigger need to save money in an uncertain period.While demand from retail consumers has eased, the metal is still a haven for investors. Local gold prices reached a record high in August.

That led to sales of gold jewellery, bars and coins almost halving during the January to June period from a year earlier, according to data from the World Gold Council.Demand on Dhanteras was slightly better in so-called Tier 2 and 3 Indian cities compared with more urban areas. Higher disposable incomes among farmers and a better performing agriculture-based economy in rural towns and cities are expected to boost demand from automobiles to cement to jewellery.

"The footfalls were up by 10-12 per cent from last year but the average ticket size in terms of weight has gone down because of the significant increase in price on a year-on-year basis," said Vaibhav Saraf, director at Aisshpra Gems and Jewels.

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A reduction in the number of virus cases at the jeweller's location in Gorakhpur city in the north Indian state of Uttar Pradesh, and pre-booking of coins also aided sales during the day, he said.Jewellers will see lower sales volumes this Diwali season"but we have to be happy that at least in value terms our sales will be higher," said Kumar Jain, the owner of UT Zaveri jewellery store in Mumbai.

"The last few months we were simply sitting in our stores and we had to push our business and make people to come out and shop."BLOOMBERGBT is now on Telegram! Read more: The Business Times »

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