LONDON: Every week, when I write this column, I come up with jokes that are not funny. I delete them or bury them in the penultimate paragraph, because if I don’t, someone more senior will.
Where do we begin? The new job titles are to humour what Dubai’s shopping malls are to taste. They have all the subtle wit of a freshman vomiting into a plastic pint glass.Technoking – hahaha, the chief executive just took the name of a Jaipur-based retailer of air conditioners. The best commentaries and analysis to better help you see beyond today’s news headlines. Subscribe to CNA’s Commentary newsletter.This service is not intended for persons residing in the EU. By clicking subscribe, I agree to receive news updates and promotional material from Mediacorp and Mediacorp's partners.A few people might raise an eyebrow at the new job titles. I bet Musk’s son – recently named X Æ A-Xii – would love to be known simply as Technoking.
On LinkedIn, there’s a job opening for a “chief people prosultant”, because a con-sultant sounds negative, get it?MUSK NO DIFFERENT FROM OTHER CORPORATES He’s the climate change radical, who also just bought US$1.5 billion of bitcoin, the currency with a carbon footprint bigger than Argentina’s.
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