Leaders in three high-profile human-centric Singapore sectors – retail, food and beverages, and fitness – show how business models must change to find winning formulas.Even before circuit breakers kicked in, the retail sector in Singapore was already seeing declines in shop occupancy rates. Vacancies rose to 8 per cent in the first quarter, up from 7.5 per cent in the previous quarter.
Beyond having a website, Mothercare Singapore has a digital nursery advisory that provides expert help on various aspects of being motherhood – from maternity to birth and after – and the relevant range of products that aid that journey. Customers can book an appointment online and ask about coaching, consultation and perks.
While creating a dedicated platform may seem like a less attractive option for smaller, less recognisable retailers, riding on established e-commerce platforms can be a quick way to make that digital leap. Where many refuse to go quietly into the night, some are banking on a strategy of engaging their most ardent supporters. Mr Melvin Chew, a duck rice seller at Chinatown Complex Food Centre, started a Facebook group to promote fellow hawkers online. Called the, this platform currently has 265,000 members comprising hawkers, customers and delivery providers.
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