The pandemic seems to have hastened an existing trend. Bragging, the motivation for most Instagram posts, did not sit well with cancelled holidays and shuttered restaurants.
In the UK, 18- to 24-year-olds spent 10 and a half minutes looking at it each day last September. This was down from over 15 minutes the previous year, according to an Ofcom report.Stay on top of major news and announcements made through the workday.This service is not intended for persons residing in the EU. By clicking subscribe, I agree to receive news updates and promotional material from Mediacorp and Mediacorp's partners.Every social media platform cedes power to rivals over time.
Over time, however, Instagram’s manufactured perfection warped into something that could be more harmful. It became notorious for encouraging feelings of inadequacy in its users. In retrospect, 2018 may have been the app’s high point. That same year, Instagram’s founders left Facebook, unable to agree about its future. Facebook took the opportunity to clutter the app up with more video and shopping links, all with an eye to monetisation.
The apparently casual image took 20 attempts. The water in the lake was polluted. The private jet never left the airport. It turns out that the rest of the world is not, in fact, having a better, more special, more colour-saturated time than you.
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