The cubicles and open office layouts we know today have been the norm since the start of the 20th century. But offering creative spaces to employees began only about two decades ago.
Remote work and virtual offices are likely here to stay. Facebook and Amazon have announced plans to allow employees the option toand Google expects that 20 per cent of its workforce will continue telecommuting in 2022. Companies have taken the leap of faith - or found themselves forced to - tap on technology to recreate the stimulating environment outside of our physical workspaces.
But our work on replicating the positive effect of physical creative spaces online shows that these aren’t dead - they are just experienced differently. For a task that requires creative divergent thinking, we found that people shown a short video of a creative space before the task perform significantly better than those shown a video of a traditional office space.
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